Using LinkedIn to help your good cause- and your own career

by Alex Swallow

LinkedIn is an incredible and at many times underutilized resource to both spread the word about the cause that you work for and to develop your own career.

In this article I’ll share three key tips that I think you need to consider.


  • Your profile

In order to effectively promote your cause on LinkedIn you need a full, interesting profile and should encourage your colleagues to do the same.

In this article, I share some of the key things that you need to think about.


  • Your outreach

One of the great things about LinkedIn is that if you share interesting, relevant content that gets interactions, the system puts it in front of people outside of your networks. So over time, it helps your network expand and broadens your reach.

A useful way to do this is through using LinkedIn’s own ‘blogging’ platform. You can write original content for this or repurpose things from elsewhere.

In this article, I explain more about this platform and how you can use it to your advantage.


  • Supporting what you already do

The best way to use LinkedIn is often to find how to make it support what you already do.

In this article, I explain how LinkedIn can support your existing networking efforts by acting as an enhanced business card.


Your own profile and the profile of the cause that you work for are mutually reinforcing- if you have a better LinkedIn profile you can better support the work of the cause. If the cause has a better profile, more people will find you and learn about your work.

I hope these tips help you to ramp up your LinkedIn game today!




Why Your Organisation Needs to be Actively Using Twitter

You’ve done it. Everyone’s been telling you to do it. For several years, in fact. And now you finally have. You’ve signed your organisation up to Twitter!

If you are anything like me, when you have something new to play with you get really excited and spend lots and lots of time on it, trying new things, figuring how to do things you’ve heard of… and then the novelty wears off and you remember the million and one other things you have to do.

For me, at the moment, that shiny new thing is Streak, but I’ll save that for another time.

In this post I want to share some reasons why Twitter deserves to be more than just something new to play with and then forgotten about. (I have a feeling I won’t be forgetting about Streak either, but I digress).

You will have heard of the great things about Twitter, that’s why you decided to take the plunge and sign up to yet another social media account.

But if you don’t keep using it regularly you won’t see the benefits.

It’s understandable-

You are running or working at a small organisation and have a long list of things that MUST get done. Twitter isn’t a priority. If you don’t tweet, there aren’t any major consequences.

Twitter can eat up a lot of time. Once you are signed in you can easily be sucked in to reading about all sorts- today I’ve read about Coronation Street and their stories focused on mental health, some football-related tweets, and a bit about Brexit. When I logged into Twitter I didn’t plan on reading about these things, so I spent longer on Twitter than maybe I should have.

You don’t always have new things to share. There is lots going on in your organisation, but it’s not the sort of thing you think people will be interested in.

You don’t have lots of followers. It can be difficult to see the point of tweeting regularly when you only have a handful of followers.


These are all common reasons why people stop using Twitter regularly. I would counter these points with the following:

Twitter is more useful than maybe you initially realised. You might not see the benefits immediately, but after spending a small amount of time (or outsourcing the work- get in touch if you’d like us to help) on Twitter regularly for a longer period you’ll see so many reasons why it needs to be part of your core work.

You don’t have to spend a lot of time on Twitter to see results. Yes you can while away a few hours on Twitter quite easily, but it doesn’t have to be like that. I love being able to keep up to date on the different things going on around the world through the trending hashtags- for me it’s one of the best things about Twitter. But if I don’t have a lot of time I make sure I focus on what I need to do, and then I can go back and check out the latest news trends later (probably when on the bus or train!).

Why your organisation needs to be actively using Twitter

Hashtags on Twitter make it easy to find people interested in similar things to you

You are more interesting than you give yourself credit for! Once you sit down and plan out some content for Twitter, you’ll find yourself noticing more and more things that you can share with your followers. Plus Twitter is a great place for conversations, so if you don’t have anything to share about yourselves, you can get to know what other people are up to.

It’s quality, not quantity that matters. It can be hard, but it’s important to not focus on the numbers initially. Getting followers is of course important- you don’t want to spend your time tweeting to no one, but what’s more important is building relationships with the right people. Plus, there are things you can do to get more, relevant followers- Click here for some tips on how to get more Twitter followers.

There are so many inactive accounts on Twitter; accounts that have made a great start on the platform, have spent time writing the bio and sorting out profile pictures, and started getting some followers.

Don’t become one of these inactive accounts; make the most of the opportunity gives you and utilise it to share your work, ideas and impact with the world.

Who knows what interesting conversations are round the corner.