Using LinkedIn to help your good cause- and your own career

by Alex Swallow

LinkedIn is an incredible and at many times underutilized resource to both spread the word about the cause that you work for and to develop your own career.

In this article I’ll share three key tips that I think you need to consider.


  • Your profile

In order to effectively promote your cause on LinkedIn you need a full, interesting profile and should encourage your colleagues to do the same.

In this article, I share some of the key things that you need to think about.


  • Your outreach

One of the great things about LinkedIn is that if you share interesting, relevant content that gets interactions, the system puts it in front of people outside of your networks. So over time, it helps your network expand and broadens your reach.

A useful way to do this is through using LinkedIn’s own ‘blogging’ platform. You can write original content for this or repurpose things from elsewhere.

In this article, I explain more about this platform and how you can use it to your advantage.


  • Supporting what you already do

The best way to use LinkedIn is often to find how to make it support what you already do.

In this article, I explain how LinkedIn can support your existing networking efforts by acting as an enhanced business card.


Your own profile and the profile of the cause that you work for are mutually reinforcing- if you have a better LinkedIn profile you can better support the work of the cause. If the cause has a better profile, more people will find you and learn about your work.

I hope these tips help you to ramp up your LinkedIn game today!




Why Your Organisation Needs to be Actively Using Twitter

You’ve done it. Everyone’s been telling you to do it. For several years, in fact. And now you finally have. You’ve signed your organisation up to Twitter!

If you are anything like me, when you have something new to play with you get really excited and spend lots and lots of time on it, trying new things, figuring how to do things you’ve heard of… and then the novelty wears off and you remember the million and one other things you have to do.

For me, at the moment, that shiny new thing is Streak, but I’ll save that for another time.

In this post I want to share some reasons why Twitter deserves to be more than just something new to play with and then forgotten about. (I have a feeling I won’t be forgetting about Streak either, but I digress).

You will have heard of the great things about Twitter, that’s why you decided to take the plunge and sign up to yet another social media account.

But if you don’t keep using it regularly you won’t see the benefits.

It’s understandable-

You are running or working at a small organisation and have a long list of things that MUST get done. Twitter isn’t a priority. If you don’t tweet, there aren’t any major consequences.

Twitter can eat up a lot of time. Once you are signed in you can easily be sucked in to reading about all sorts- today I’ve read about Coronation Street and their stories focused on mental health, some football-related tweets, and a bit about Brexit. When I logged into Twitter I didn’t plan on reading about these things, so I spent longer on Twitter than maybe I should have.

You don’t always have new things to share. There is lots going on in your organisation, but it’s not the sort of thing you think people will be interested in.

You don’t have lots of followers. It can be difficult to see the point of tweeting regularly when you only have a handful of followers.


These are all common reasons why people stop using Twitter regularly. I would counter these points with the following:

Twitter is more useful than maybe you initially realised. You might not see the benefits immediately, but after spending a small amount of time (or outsourcing the work- get in touch if you’d like us to help) on Twitter regularly for a longer period you’ll see so many reasons why it needs to be part of your core work.

You don’t have to spend a lot of time on Twitter to see results. Yes you can while away a few hours on Twitter quite easily, but it doesn’t have to be like that. I love being able to keep up to date on the different things going on around the world through the trending hashtags- for me it’s one of the best things about Twitter. But if I don’t have a lot of time I make sure I focus on what I need to do, and then I can go back and check out the latest news trends later (probably when on the bus or train!).

Why your organisation needs to be actively using Twitter

Hashtags on Twitter make it easy to find people interested in similar things to you

You are more interesting than you give yourself credit for! Once you sit down and plan out some content for Twitter, you’ll find yourself noticing more and more things that you can share with your followers. Plus Twitter is a great place for conversations, so if you don’t have anything to share about yourselves, you can get to know what other people are up to.

It’s quality, not quantity that matters. It can be hard, but it’s important to not focus on the numbers initially. Getting followers is of course important- you don’t want to spend your time tweeting to no one, but what’s more important is building relationships with the right people. Plus, there are things you can do to get more, relevant followers- Click here for some tips on how to get more Twitter followers.

There are so many inactive accounts on Twitter; accounts that have made a great start on the platform, have spent time writing the bio and sorting out profile pictures, and started getting some followers.

Don’t become one of these inactive accounts; make the most of the opportunity gives you and utilise it to share your work, ideas and impact with the world.

Who knows what interesting conversations are round the corner.

Why The World Needs To Hear About Your Social Cause

Why The World Needs To Hear About Your Social Cause

You care about a cause. Maybe you have given the majority of your working life to it. Sometimes thinking about it keeps you up at night. You are driven by a sense of injustice or feeling that you just have to change something.

You are doing important work- and you are doing it well.

However, have you thought about whether your efforts should stretch further? Whether more people deserve your help? If you could create real magic- as long as you could get to the right people?

In this article we will seek to explain to you why the world needs to hear about your cause.

Here are 10 reasons why:


  1. Inspire others- Are there other people that you could inspire working in your field, who haven’t heard of your work yet? Are there people that you could inspire to make a difference for their chosen cause in the way you are, for yours?

 Example- Quite often some of the people who are most passionate about a cause have their head down working on the thing they care about. This is important, but it also important to reach out- do the right people think about your work and think about how it relates to what they do?


  1. Everyone deserves to benefit from what you offer- Whatever it is that you work on, wouldn’t you like more people to benefit from what you offer? If you work in one area of the country, wouldn’t you like to work in another one? Or at least, wouldn’t you like a wider group of people to hear about your work and demand the same standards for themselves where they live?

Example- Let’s say that you work to support literacy for schoolchildren in a deprived area of the country. If you can see the difference that your work does there, don’t you want other schoolchildren in other parts of the country to benefit too? It doesn’t have to be you who carries out the work everywhere- perhaps it will be more about sharing your methods so that local people can take your work forward.


  1. Others can take what you have and adapt it- The more that you build your networks and reach out to people, the more likely it is that they can build on your work and adapt it to their own circumstances. 

Example- Social progress is not only made through huge innovation- it is made by lots of tiny changes that people adapt to make more useful and relevant where they are. If you want your work to make the biggest difference, you need to let others do this.


  1. Others can take what you have and improve it- Maybe what you are doing only provides one piece of the puzzle. Maybe the people with the right skills to make a breakthrough in your field currently don’t know about your work.

Example- It is very easy to work in ‘silos’ and to not talk to enough people who do different but complementary work. Sometimes you need to reach out to people who would tackle part of what you are working on with an entirely fresh approach or from a completely different perspective.


  1. Get more money in to support your work- To do your work properly takes money. If you were able to convince enough people and organisations to support you, what could you achieve?

Example- Right now there are people who if they knew the impact your work had, would be begging to give you money because they care about your cause as much as you do. They just don’t know you exist yet, or why the work you do makes such a difference.


  1. Your cause is bigger than you and your immediate supporters- People care about the same or similar things that you do. You need to find a way to get to them.

Example- People will want to help your efforts in all sorts of ways. Are you letting them into your organisation in ways that will help your cause? Are you finding ways to engage them that seem relevant to them?


  1. Not all of your competitors are motivated by wanting to improve the world- your competitors may be people with a solely profit motive. They may, or may not be people you approve of. They may or may not be doing a good job, in your view. You need to find a way to show people why the service you offer is the best one.

Example- Do you want your cause to be dominated only by people who are trying to offer the cheapest service, rather than the best? Do you want it to be dominated by people who shout louder than you and so get more attention, but who do work of less value than you do?


  1. Not everything is well catered for in society, some people always miss out- One reason your work is important is that you focus on a particular cause. You need to think about how you can show that without your help, it isn’t simply that another provider would step in- the cause wouldn’t be helped in the way that you believe matters a great deal.

Example- Some people are failed by society- society doesn’t support them in the way they need. If you don’t step in, maybe no-one will- no private provider and no local or national government agency.


  1. Helping your career- your career is not static- you will want a profile and a track record if you want to do something entirely different in the future too. Maybe you want to leave the organisation one day- have you demonstrated that you have made an impact? Have you thought about your own brand? Many people who work for causes neglect this- but you deserve to think about your own future!

Example- Perhaps one day you will want to work for a related cause or set up a new organisation. How can you show that you know how to influence others and have an impact? How can you encourage other people in your team to support their careers too? Also, if you had a better personal brand, how could you do a better job for the organisation you currently serve?


  1. You have opportunities like never before to tell people about your work- At the moment there is an opportunity that we have never seen before in the history of the world to collaborate with others and to share with a big audience- and more importantly the right audience- what you do. 

Example- Social Media and inexpensive websites have given everyone a platform to share their work that a generation ago would have been the preserve of the wealthy. Are you and your organisation taking advantage of all the opportunities that this affords?


These are all the positives- but what are the reasons why you might not want to share what you do with a wider audience? We can think of three main ones:

  • You don’t have time- you are too busy to think about this.

Answer- We can help! We can run things for you or set them up and teach you the techniques to do it yourself.


  • You want to do it but are worried about the cost.

Answer- Investment you make in this area will pay back in the future. In addition, the power of online and free platforms means you can now achieve a lot at low cost.


  • You already have all the money, influence, volunteers and contact you need and are already reaching out to and affecting the lives of, everyone you want.

Answer- If this is the case, keep doing what you are doing, you don’t need us!


If you are ready to share your vision and work with the world but need some support, get in touch. We can help you get your message and your work out to more people so that you can fulfil points 1-10 and more besides!

We can help you with your message, your strategy and your communications so that you make the biggest difference possible.

Through our paid and voluntary work with social good organisations, we saw how brilliant people and organisations are not getting the attention that they deserve and the world deserves- and we wanted to change that. That’s why we set up Good News Shared Agency.

Nisha is the Owner of Good News Shared, the positive charitable news site. She is a communications expert who was featured on The Independent’s Happy List 2017 of people making a positive difference to national life.

Alex is an expert in influence and charity governance. He is the Founder of Young Charity Trustees and was on the inaugural list of the top 30 Social CEOs.

Get in touch with us here if you would like to learn more, we’d be happy to answer any questions you might have.

Dream big- we are here to help you….