Using LinkedIn to help your good cause- and your own career

by Alex Swallow

LinkedIn is an incredible and at many times underutilized resource to both spread the word about the cause that you work for and to develop your own career.

In this article I’ll share three key tips that I think you need to consider.


  • Your profile

In order to effectively promote your cause on LinkedIn you need a full, interesting profile and should encourage your colleagues to do the same.

In this article, I share some of the key things that you need to think about.


  • Your outreach

One of the great things about LinkedIn is that if you share interesting, relevant content that gets interactions, the system puts it in front of people outside of your networks. So over time, it helps your network expand and broadens your reach.

A useful way to do this is through using LinkedIn’s own ‘blogging’ platform. You can write original content for this or repurpose things from elsewhere.

In this article, I explain more about this platform and how you can use it to your advantage.


  • Supporting what you already do

The best way to use LinkedIn is often to find how to make it support what you already do.

In this article, I explain how LinkedIn can support your existing networking efforts by acting as an enhanced business card.


Your own profile and the profile of the cause that you work for are mutually reinforcing- if you have a better LinkedIn profile you can better support the work of the cause. If the cause has a better profile, more people will find you and learn about your work.

I hope these tips help you to ramp up your LinkedIn game today!




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