Why Your Organisation Needs to be Actively Using Twitter

You’ve done it. Everyone’s been telling you to do it. For several years, in fact. And now you finally have. You’ve signed your organisation up to Twitter!

If you are anything like me, when you have something new to play with you get really excited and spend lots and lots of time on it, trying new things, figuring how to do things you’ve heard of… and then the novelty wears off and you remember the million and one other things you have to do.

For me, at the moment, that shiny new thing is Streak, but I’ll save that for another time.

In this post I want to share some reasons why Twitter deserves to be more than just something new to play with and then forgotten about. (I have a feeling I won’t be forgetting about Streak either, but I digress).

You will have heard of the great things about Twitter, that’s why you decided to take the plunge and sign up to yet another social media account.

But if you don’t keep using it regularly you won’t see the benefits.

It’s understandable-

You are running or working at a small organisation and have a long list of things that MUST get done. Twitter isn’t a priority. If you don’t tweet, there aren’t any major consequences.

Twitter can eat up a lot of time. Once you are signed in you can easily be sucked in to reading about all sorts- today I’ve read about Coronation Street and their stories focused on mental health, some football-related tweets, and a bit about Brexit. When I logged into Twitter I didn’t plan on reading about these things, so I spent longer on Twitter than maybe I should have.

You don’t always have new things to share. There is lots going on in your organisation, but it’s not the sort of thing you think people will be interested in.

You don’t have lots of followers. It can be difficult to see the point of tweeting regularly when you only have a handful of followers.


These are all common reasons why people stop using Twitter regularly. I would counter these points with the following:

Twitter is more useful than maybe you initially realised. You might not see the benefits immediately, but after spending a small amount of time (or outsourcing the work- get in touch if you’d like us to help) on Twitter regularly for a longer period you’ll see so many reasons why it needs to be part of your core work.

You don’t have to spend a lot of time on Twitter to see results. Yes you can while away a few hours on Twitter quite easily, but it doesn’t have to be like that. I love being able to keep up to date on the different things going on around the world through the trending hashtags- for me it’s one of the best things about Twitter. But if I don’t have a lot of time I make sure I focus on what I need to do, and then I can go back and check out the latest news trends later (probably when on the bus or train!).

Why your organisation needs to be actively using Twitter

Hashtags on Twitter make it easy to find people interested in similar things to you

You are more interesting than you give yourself credit for! Once you sit down and plan out some content for Twitter, you’ll find yourself noticing more and more things that you can share with your followers. Plus Twitter is a great place for conversations, so if you don’t have anything to share about yourselves, you can get to know what other people are up to.

It’s quality, not quantity that matters. It can be hard, but it’s important to not focus on the numbers initially. Getting followers is of course important- you don’t want to spend your time tweeting to no one, but what’s more important is building relationships with the right people. Plus, there are things you can do to get more, relevant followers- Click here for some tips on how to get more Twitter followers.

There are so many inactive accounts on Twitter; accounts that have made a great start on the platform, have spent time writing the bio and sorting out profile pictures, and started getting some followers.

Don’t become one of these inactive accounts; make the most of the opportunity gives you and utilise it to share your work, ideas and impact with the world.

Who knows what interesting conversations are round the corner.

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